Brick & Mortar retail and service businesses have a few additional online tools to help them target their customers online and on their phones, while encouraging them to repeat visits and tell others. Google Places, Facebook Places, QR Codes & Mobile Coupons help drive traffic to your store through check-in incentives and discounts, specials and even online games (such as Scavenger for business). These geolocation tools should be integrated with your email, cell phone, web presence and other social media accounts.
- Claim your Virtual “Place” through Google Places & Facebook Places. These offer additional customization and tools such as coupons and deals that you can use in your business.
- Mobile Accessibility – Make it easy for smartphone and tablet users to visit your website by setting up mobile ready website pages (in addition to your normal website pages)
- QR Codes – the barcode revolution has started! Use QR codes in advertisements, business cards, brochures, flyers, printed material or online to link to your website, videos, online surveys, mailing lists, etc.
- Social and Mobile Integration – got a new smartphone? Want to access your tweets, fans, news and email and don’t know hot to set it up or use it? I can help you.
- Convert your current traditional marketing efforts to an online world. Many of us already are involved in several traditional forms of marketing – print ads, direct mail, commercials, presentations, etc. Learn how to AMPLIFY and EXTEND the life of these marketing efforts by converting them and distributing them to your online social network, websites, and blogs.
Example: take your presentation, upload to Slideshare, You Tube, LinkedIn, Facebook, etc.
